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Anaren Launches "BIGAIR" Sweepstakes to Promote New AIR Radio Module Family

SYRACUSE, N.Y., Jan. 5, 2011 (GLOBE NEWSWIRE) -- Anaren, Inc. (Nasdaq:ANEN) announced today that it is running a twomonth SWEEPSTAKES aimed at promoting its new line of Anaren Integrated Radio (AIR) modules. The SWEEPSTAKES – which targets electronics engineers in North America, will run from January 1 through March 15, 2011, and is being coordinated by Rochester, NY-based American Sweepstakes & Promotion Co. – offers qualified entrants a chance to win one of three snowboard gift cards, each valued at $599 and redeemable at the online snowboard retailer dogfunk.com. To enter the SWEEPSTAKES, participants must submit their contact information, complete a brief survey regarding their possible use of radio modules, and be willing to receive a free informational packet on the AIR product line. No purchase is necessary, restrictions apply, and the SWEEPSTAKES is void where prohibited.*

"As our advertising campaign suggests, AIR modules are an extraordinarily easy way to get a wireless product off the ground," says Anaren's Marketing Communications Manager, John Hoeschele. "To emphasize that point creatively, our marketing for the AIR product line features extreme sports imagery in which mountain bikers, skate boarders, and snow boarders are getting big air. That made a big-air snowboard promotion a suitably neat way to get the word out."

As for the AIR product family itself, Anaren's solution is an elegant, 'plug and play' RF solution – each module's footprint being smaller than a postage stamp – for electronic engineers challenged with adding wireless capability to new or existing devices. Applications for AIR modules range from industrial control, building automation, and low-power sensor networks – to lighting and equipment and appliances intended for inclusion in smart-grid scenarios (e.g. automated meter reading).

E-OEM design engineers interested in learning more or securing applications assistance are encouraged to contact Anaren, the nearest Texas Instruments sales representative, or their nearest AIR distributor of choice (Arrow, Avnet, or Mouser).

*THIS SWEEPSTAKES IS NOT OPEN TO THE GENERAL PUBLIC. For Official Rules, which include entry methods, prize description, and complete details, visit www.bigairsweeps.com. Void where prohibited. The fact that gift cards won in this sweepstakes are redeemable at dogfunk.com does not in any way imply an endorsement of Anaren or its products by dogfunk.com.

ABOUT ANAREN

An innovative leader in microwave and RF technology, Anaren designs and manufactures complex components and subsystems for defense, satellite, wireless, and consumer electronics markets.

Category: Press Releases

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