AIR Modules to be Sold Through Premier Farnell

SYRACUSE, N.Y., Nov. 5, 2012 (GLOBE NEWSWIRE) -- Anaren, Inc. (Nasdaq:ANEN) announced today that it will be marketing its new family of Anaren Integrated Radio (AIR) modules with electronics distributor Premier Farnell (LSE:PFL). The initiative mark's Anaren's first appearance on Premier Farnell's line card and is expected to provide a valuable, new sourcing option for AIR module customers in Europe, Pacific Asia, and the Americas.

"Anaren is proud to be working with Premier Farnell to promote and support our new AIR product line, including our new AIR modules for ZigBee applications," said Mark Bowyer, the business development manager in Anaren's Wireless Group responsible for the AIR line. "We were impressed with Premier Farnell's dedication to providing personalized, turnkey support through its unique element14 Community and their focus on providing a highly tailored customer experience for the design engineer."

Bowyer added that the alliance with Premier Farnell widens Anaren's array of both service-intensive, online and brick-andmortar distribution partners.

Marianne Culver, Chief of Global Supply Chain and Supplier Management for Premier Farnell, said: "The inclusion of Anaren in our product line across each of our businesses in Europe, Asia Pacific and the Americas is a great boost and we are delighted to be working with them on the AIR modules. I am sure the addition of the line will be seen by many of our customers as a tremendous boost to their sourcing needs."

As for the AIR product family itself, this relatively new line for Anaren provides an elegant, 'plug and play' RF solution — with each module's footprint being smaller than a postage stamp — to electronic engineers challenged with adding wireless capability to new or existing devices.

Applications for AIR modules range from industrial control, building automation, and low-power sensor networks — to lighting and equipment and appliances intended for inclusion in smart-grid and energy-management scenarios (e.g. automated meter reading, devices and equipment intended for ZigBee® Standard applications, etc.).

E-OEM design engineers interested in learning more or securing applications assistance are encouraged to contact Anaren or any authorized AIR module distributor (see website for current listing).


An innovative leader in microwave and RF technology, Anaren designs and manufactures complex components and subsystems for defense, satellite, wireless, and consumer electronics markets.

Category: Press Releases
News Tags: Industrial

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